Troy Pilote

Gamedeck Sports Simulator

Building a New Product Experience from Concept to Launch

SUMMARY

Canlan Sports operates multiple ice skating facilities across North America, grounded in the mission of providing accessible hockey and skating experiences. Looking to expand beyond the rink, Canlan envisioned GameDeck—a new family entertainment offering designed to give people reasons to stay longer, hang out, and remain connected even when they weren't skating.

ROLE

As Lead Designer, I brought this concept from vision to launch—developing the complete brand identity, designing the website and booking experience, and directing the physical transformation across locations.

PROBLEM

The challenge was we needed to clearly communicate what GameDeck was to new visitors, create a seamless booking experience integrated with third-party scheduling, build transparency around pricing, and bring the brand to life both digitally and physically.

OUTCOME

We piloted the concept at York and Burnaby locations, reimagining restaurant spaces into interactive sports zones featuring over 25 games, sports simulators, and a lounge atmosphere. Customer feedback drove every decision—from user testing with focus groups that shaped website layout, to iterating pricing cards into an interactive slider that let customers see costs update in real-time. An energetic, turf-inspired visual system brought GameDeck to life with a distinct identity that remained consistent with Canlan's broader brand. Motion graphics, seasonal campaigns, and promotional videos across social and in-facility displays drove awareness and kept players engaged.

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Canlan Blue

#0F56FA

Navy

#062264

Turf Green

#44EAAE

Ice White

#D9EDFF

Terrain Pattern

#0F56FA — #062264

Electric Blue

#5DB3F9 — #44EAAE

Aaron Krantz
Director of New Product Development
"Troy brought a rare blend of product and UX vision to everything we tackled — from strategic initiatives to hands-on design work. He turned complex ideas into elegant, user-centered solutions that elevated our projects and brand."
Danielle McBride
UX Researcher & Insights Strategist
"Troy strikes a great balance between both worlds; staying at the forefront of AI, technology, and design trends, while remaining warm, approachable, and down-to-earth. He’s the kind of person and professional you’re proud to have on your team."
Aaron Krantz
Director of New Product Development
"Troy brought a rare blend of product and UX vision to everything we tackled — from strategic initiatives to hands-on design work. He turned complex ideas into elegant, user-centered solutions that elevated our projects and brand."
Danielle McBride
UX Researcher & Insights Strategist
"Troy strikes a great balance between both worlds; staying at the forefront of AI, technology, and design trends, while remaining warm, approachable, and down-to-earth. He’s the kind of person and professional you’re proud to have on your team."
Aaron Krantz
Director of New Product Development
"Troy brought a rare blend of product and UX vision to everything we tackled — from strategic initiatives to hands-on design work. He turned complex ideas into elegant, user-centered solutions that elevated our projects and brand."
Danielle McBride
UX Researcher & Insights Strategist
"Troy strikes a great balance between both worlds; staying at the forefront of AI, technology, and design trends, while remaining warm, approachable, and down-to-earth. He’s the kind of person and professional you’re proud to have on your team."
Aaron Krantz
Director of New Product Development
"Troy brought a rare blend of product and UX vision to everything we tackled — from strategic initiatives to hands-on design work. He turned complex ideas into elegant, user-centered solutions that elevated our projects and brand."
Danielle McBride
UX Researcher & Insights Strategist
"Troy strikes a great balance between both worlds; staying at the forefront of AI, technology, and design trends, while remaining warm, approachable, and down-to-earth. He’s the kind of person and professional you’re proud to have on your team."