Building Better
Sports Experiences
🎯
Campaign Strategy
🤝
Customer Experience
💻
Web Design
Overview
Canlan’s sport programming has always been at the core of its identity. From drop-in sessions to skill development and birthday experiences.
This showcase of projects focused on reimagining those offerings with a unified, modern look. While strengthening how customers discover, understand, and book activities—whether they’re lacing up for a quick skate or celebrating a milestone.
Working in this area meant a lot to me. Hockey has always been close to my heart, and being part of projects that help grow the game felt especially meaningful. Many of these programs introduce kids to the sport for the very first time, and hopefully spark a love that lasts a lifetime.
My Role
As Lead Designer, I worked across brand, UX, motion, and print. Partnering with product and marketing teams, I helped shape a more connected customer experience and elevate how Canlan’s programs looked and felt.
I also made a few surprise cameos in photoshoots…
Drop-Ins Website
I redesigned the Drop-Ins website to create a seamless booking experience between Canlan’s site and our third-party scheduling platform. Users could browse programs, switch between regions, and instantly see available sessions at their preferred location.
The design went through several iterations based on customer feedback, with a focus on simplifying steps and reducing friction. The end result was a faster, more intuitive experience that better matched how customers actually plan their play time.
Print & Digital
Canlan’s daily Drop-In sessions are where customers can join games or activities without long-term commitments. The project’s goal was to give these sessions a refreshed, energetic look while making it easier for players to find each sport and it's schedule. Helping guests quickly see what was available at their rink.
Pick up + Play
Designed to give our hockey players more reliable, structured drop-in sessions with guaranteed goalies. I created a campaign that ran across social, in-rink displays, and motion graphics to drive awareness and boost participation.
Birthday Parties Website
The Birthday Parties website experience was designed to make booking a party quick and easy. Parents could browse packages, see what was included, and submit a short form to connect with a Canlan representative who would help them finalize the details.
Motion Graphics
Canlan’s Birthday Parties have always been a favourite for families, and this refresh brought more colour, fun, and energy to the experience. The goal was to make the brand feel exciting for kids and approachable for parents, with a look that celebrated the joy of the rink.
Programs Revamp
To reintroduce Canlan’s instructional programming, our team restructured and rebranded three key products: Learn to Skate, Level Up Hockey, and Skills & Drills. Each program was redesigned with its own visual identity while maintaining a shared system for consistency.
Campaign Materials
We organized a photoshoot to capture authentic moments of parents and kids on the ice, giving the new creative direction warmth and energy. The campaign rolled out across print, digital, and social channels to reintroduce these programs with a modern and unified presence.
Thanks For Viewing
If my work caught your interest, I’d be happy to chat.
troypilote@gmail.com
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