Led Design across 15 facilities in North America, helping shape how players, parents, and kids experienced the brand both online and in person. From launching GameDeck to improving booking flows and rebranding Programs my work focused on making sports feel more connected, accessible, and fun.

Along the way, I helped bring tools like Figma and Bynder into the workflow, built Design Systems that simplified collaboration, and worked closely with marketing, UX, and product teams to align on one clear visual voice.

I was honoured to receive the Q4 2023 President’s Award for my impact on design and collaboration.